ADVOCACY: Marketing Justice Without Selling Out
"Bumperstickers $1, Nuclear-Free Zone Window Decals 2/$1, Buttons 2/$1.25. Complete Organizer's Kit, $5.00." This ad for a group called Nukewatch...
اقرأ المزيدAuthor: admin
WOMEN: Using Female Bodies For Sales and Profit
Dismembered bodies — thighs, breasts, anus lie strewn across the television screen… exotic women drape themselves over leopard-skin rugs seductively...
اقرأ المزيدYOUTH: Material World Puts Price Tag on Values
Teens grow up in a commercial world. By the time the average adolescent graduates from high school, he or she...
اقرأ المزيدWhen Creativity Isn’t Enough: What Makes Ads go Bad?
As the senior broadcast attorney for a company that owns several worldwide advertising agency systems, it's my job to make...
اقرأ المزيدCloning the Consumer Culture
No one can travel to Africa, Asia. or Latin America and not be struck by the Western elements of urban...
اقرأ المزيدIdols of the Marketplace
"She said that the only thing she really wanted for Christmas was a pair of Sasson jeans." - a blue-collar...
اقرأ المزيدAdvertising: Hit or Myth?
Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark...
اقرأ المزيدStarting Point: My Father was a Salesman
So I guess it's in my genes to be aware of the power of persuasion. Indeed, for many years I've...
اقرأ المزيدPASTORING: Holy Arenas! A Look at Sport As Ritual
Since ancient times, the holding of sports events has been linked to religious experience. In Greece, the Olympics were only...
اقرأ المزيدWOMEN: Sexism, Hype Spoil Pleasure of Sport
When I analyze my feelings towards sports events. I suffer from a degree of ambivalence. On the one hand, the...
اقرأ المزيدFAMILY: The Family That Plays Together…
I remember family 'ball games' on summer Sunday afternoons. Not every Sunday, but once in a while we could talk...
اقرأ المزيدHere She Comes…Miss America(n Sportswoman)
"A cool braided California blonde… her perfectly tanned, well-formed legs swinging jauntily. The hair on her arms was bleached absolutely...
اقرأ المزيد