Cancer is an Equal Opportunity Disease
Before you finish reading this column three people will die of lung cancer associated with cigarette smoking. The chances that…
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admin Women’s Magazines Won’t Bite the Hands That Feed Them
Ever wonder why you see few articles in women’s magazines on the dangers of smoking and alcohol? As reported in…
Selling Addiction to Women
Beverly is an art director. She works with images all the time, and knows just how advertising tries to work…
Alcohol in Prime Time: 10 Guidelines for Writers
The following set of guidelines for the entertainment community about the use of alcohol in TV entertainment shows has helped…
Deadly Persuasion: 7 Myths Alcohol Advertisers Want You to Believe
“Absolut Magic” proclaims a print ad for a popular vodka. “Paradise found,” headlines another. “Fairy tales can come true” says…
Our Culture of Addiction
“No street-corner crack dealer ever had a better line than the one Madison Avenue delivers at every commercial break: Buy…
Bridging the Gap: Sharing Your Family’s Life Stories
Picture your most recent family get together. Dinner, TV, maybe an argument over what to watch? How about an evening…
From Savers to Spenders: How Children Became a Consumer Market
There was a time – in fact, only 30 or 40 years ago – when children were not spoken of…
Teach Kids to Make TV!
In a documentary I produced some years ago called Part Time Work, 17-year-old Danny recognizes that he’s wasted his high…
Altered States: How Television Changes Childhood
In your award-winning book No Sense of Place: The Impact of Electronic Media on Social Behavior, you deal with television’s…