admin CML Pilots Media Literacy Unit for Obesity, Nutrition Education
Childhood obesity may be a growing national health crisis but for 19 students at Sepulveda Middle School in Los Angeles,…
What is Media Literacy? A Definition…and More.
The definition most often cited in the US is a succinct sentence hammered out by participants at the 1992 Aspen…
Key Question #5: Why is this message being sent?
Core Concept #5: Media messages are organized to gain profit and/or power. Keyword: Purpose With Key Question #5, we look…
Key Question #4: What lifestyles, values and points of view are represented in, or omitted from, this message?
Core Concept #4: Media have embedded values and points of view. Keyword: Content In looking at the content of a…
Key Question #3: How might different people understand this message differently from me?
Core Concept #3: Different people experience the same media message differently. Keyword: Audience How do audiences interact with the media…
Key Question #2: What creative techniques are used to attract my attention?
Core Concept #2: Media messages are constructed using a creative language with its own rules. Keyword: Format The second Key…
Key Question #1: Who created this message?
Core Concept #1: All messages are ‘constructed.’ Keyword: Authorship To explore the idea of ‘authorship’ in media literacy is to…
Getting Started: Ideas for Introducing Media Literacy in your School or District
1. Start with your best, most enthused teachers. A single teacher working alone can often feel isolated and become frustrated;…
10 Benefits of Media Literacy Education
"We are drowning in information but starved for knowledge." –John Naisbitt, Megatrends 1. Meets the needs of students to be…
Empowerment through Education
The Center for Media Literacy advocates a philosophy of empowerment through education. This philosophy incorporates three intertwining concepts: 1. Media…