The Branding Alphabet
This high school activity, originally developed for 12th graders at the Berkeley Carroll School in 2002-3, helps students explore the...
اقرأ المزيدCategory: Media Literacy
CHILDREN: Economic Lessons for Young Viewers
Young children form many of their ideas about the outside world from television. And what they're seeing is a world...
اقرأ المزيدNew Media and New Media Literacy
Because many 21stcentury homes are equipped with more robust technology than most schools, there is often a significant disconnect between...
اقرأ المزيدEmpowered Parents: Role Models for Taking Charge of TV Viewing
Television is an amazingly powerful communication tool. Its images of culture, family, relationships, and events give us opportunities to socialize,...
اقرأ المزيدMedia Literacy and Prevention: Going Beyond ‘Just Say No’
Today most prevention practitioners and researchers, as well as concerned teachers and parents, recognize that many of the messages we...
اقرأ المزيدParents and Teachers: Team Teaching Media Literacy
When it comes to media, our children are mass consumers. On average, each of them spends 1,500 hours a year...
اقرأ المزيدLP# 5C Hidden Messages: The Growth of Product Placement
Keeping track of who is renting our eyeballs is more difficult today as "stealth ads" become embedded into the content...
اقرأ المزيدLP# 4E What’s Missing? Making Room for Multiple Perspectives
Sometimes what is missing from a media message can be more important than what is included. Using stories and events...
اقرأ المزيدBombarded by Barbie
With media messages more subtle and ubiquitous than ever before, simply turning off the TV set is no longer a...
اقرأ المزيدCollaborating for Success: Classroom teachers and video specialists
Video production is a richly layered activity that engages learning and skills on many levels. It is a form of...
اقرأ المزيدMaking Media Skills
Summary: Three video-production teachers explain why the analytical and critical thinking skills of media literacy go hand in hand with...
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