Out of Africa: Western Media Stereotypes Shape Images
As a graduate student just arrived from Zambia to study at Syracuse University in 1968-9, I developed the habit of...
اقرأ المزيدCategory: Media Literacy
Defining Media Violence: It’s Not so Easy!
Critics of television violence research note that media violence experts measure television violence quite differently. George Gerbner of the University...
اقرأ المزيدHow to Evaluate Media Images of Women
At the beginning of my career in the 1970s I spent time actively looking in television and film for characters...
اقرأ المزيدAlcohol in Prime Time: 10 Guidelines for Writers
The following set of guidelines for the entertainment community about the use of alcohol in TV entertainment shows has helped...
اقرأ المزيدPictures in the Parlor
If traditional culture defined a world where only the wealthy had access to beautiful color pictures--oil paintings--the proliferation of advertising...
اقرأ المزيدDisaster Pornography from Somalia
In the vanguard of the Marines, the press corps had already stormed Somailia. Now we will see more of the...
اقرأ المزيدIn Terms of Media: Photography
With millions of cameras owned by even more millions of individuals, photography is probably the most popular hobby in the...
اقرأ المزيدPhoto Ethics: Aim High When You Shoot
Chitrabani, a Christian communication center in Calcutta, India, has developed a set of guidelines for still photography which provide thoughtful...
اقرأ المزيدHealthcare in the Media Age
When the people of prehistoric cultures got sick, they called on the traditional skills of the tribe's shaman, who applied...
اقرأ المزيدTelevision Exerts Powerful Draw
Television exerts a powerful draw on people. I've seen adults drawn into fast action in the after dinner kitchen cleanup...
اقرأ المزيدPlay Ball/Pay Ball: Money and the Future of Sports
"A symbiosis has developed between sports and the mass media. Sports are used to promote newspaper sales, to sell advertising...
اقرأ المزيدHow to Analyze an Advertisement
There's more to advertising's message than meets the casual eye. An effective ad, like other forms of communication, works best...
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